On February 9th, 2018, the flagship luxury seven-seat SUV GS8 officially goes on sale at Lagos, Nigeria. Mr. Fu Jinhai, Deputy General Manager of GAC MOTOR, and guests from political, commercial cultural and sports circles in Nigeria were invited to the celebration. GS8, as another blockbuster model introduced into the country after GS4, is an important step for GAC MOTOR to further develop African market, speeding up the process of brand internationalization.
“GAC MOTOR sold over 500,000 cars in 2017, becoming a star in the industry. GAC MOTOR has been always taking customers and quality as the priority. ” said Fu. “It is the insistence that makes GAC MOTOR rank No.1 among all Chinese brands in J.D. Power Asia Pacific’s China Initial Quality Studysm (IQS) for 5 consecutive years, manifesting the quality strength of the leading Chinese brand.”
(Mr. Fu Jinhai, Deputy General Manager of GAC MOTOR)
The GS8 highlights four core advantages: masculine appearance, all-terrain driving & control, large 7-seater space and intelligent interconnection. Due to GS8’s popularity among consumers, it has been ranking the forefront of seven-seat SUV sales since launched in China, causing its demand still outstrips supply.
Oba Aderemi, King–Adedapo of Osogbo State and other guests, admired GAC MOTOR cars for excellent quality, outstanding design and high technology.
(Oba Aderemi, King–Adedapo of Osogbo State and other guests enjoyed the cars)
The launch of GS8 opens the market segment entry of large luxury SUV for GAC MOTOR in Africa, offering superb travel experience with new excellent choice for local consumers.
With a population of 185 million, Nigeria is the largest economy in Africa, where there is a high potential for economy development and automotive market demand. Nigeria is an important market of GAC MOTOR in Africa, GAC MOTOR has introduced a range of products and conducted brand building. The successful introductions of models including GA3S, GS5 Super and GS4 have gained high praise from the local market and consumers. Regarding brand building, GAC MOTOR has become the sole sponsor of AMVCA—an African film and TV awards ceremony—for two consecutive times. With excellent product quality and good brand reputation, GAC MOTOR shows a pretty steady rise of sales in Nigeria, setting up its high-end brand image for a further development in the African market.
(GAC MOTOR GS8)
The completion of market layouts in five sector and 14 countries across the world recognizes GAC MOTOR’s determination of becoming a global brand. GAC MOTOR’s stragetic move in the African market not only makes African consumers realize the world-class level of its products and brand image, but also is a crucial step for improving GAC MOTOR’s brand influence as a growing global enterprise.